Intuition is more important than reason
In many organisations, decisions are still made primarily through rational analysis, supported by metrics, tools and committee resolutions. This is useful — but only part of the truth. The rational mind can draw only on past experience, while intuition acts as a deeper, more far‑reaching compass.
Top executives know this well: highly complex questions cannot be solved purely through rational discussion. Market dynamics, customer needs and technological trends shift constantly. The ability to sense intuitively what direction feels right is becoming increasingly important.